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The word ‘Couture’ in today’s fashion is slapped onto a label and automatically makes it designer does it?  Images of Juicy Couture tracksuits hideously overpriced spring to mind.  Let me tell you there is a huge difference between expensive ready to wear and haute couture.   The term is french and literally means “sewing at  [ Read More ]

1960s Fashion

December - 18 - 2011
Posted by SJ
Londons famous Carnaby Street

The Fashion Revolution The 1960s was a revolutionary time for fashion. For the first time in history young people had money in their pockets and they were using it to define their new identities through fashion. The youth were making their mark regardless of their class or background. The worlds first supermodels arrived namely Twiggy,  [ Read More ]

The Flounce - Christian Dior

The Silhouette Following the launch of Dior’s New Look in 1947′s the early 1950s would see a continuation of this. Christian Dior remained hugely influential until his death in 1957. His designs were two contrasting “Fit” and “Flounce” silhouettes. The “Flounce” was a continuation of the late 40s full skirt . The “Fit” was a figure hugging  [ Read More ]

1940s Fashion

December - 10 - 2011
Posted by SJ
Crowds queue for rationing cards

Austerity and Rationing change Fashion Despite the world at war once again fashion continued. With austerity and rationing the new concepts, creativity continued though somewhat subdued. In 1941 Vogue was predicting the ban on silk. “Will it come to this?” read the headline, along with pictures brandishing high society women with woollen plaid tights. By  [ Read More ]

The higher the shoulders the better

The Hollywood Goddess The 1930′s saw the emergence of Hollywood. Famous faces such as Greta Garbo and later Ginger Rogers were influencing what women wore. Cinema was the perfect medium for promoting the fashion of the Hollywood stars who were pictured as goddesses. Coco Chanel was now outfitting the American artists.  Paris was fast becoming the  [ Read More ]

1920s Fashion

December - 6 - 2011
Posted by SJ
240px-Alicejoyce1926full_cropflapper

The Flappers Post World War 1 had an irreversible effect on fashion. During the war years women had worked with as much patriotic gusto as men. Once the war was over though expected to return to their former demure selves, the women had other ideas. Greatly outnumbering the men as so many had lost their  [ Read More ]

A History of Fashion

November - 23 - 2011
Posted by SJ
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After breathing, eating and sleeping,  warmth is the fourth bodily need.  From this springs fashion.  It is more than hemlines and colours, it is intrinsically caught up in social moral issues as well as food music and sex. Read all about changing fashions over the last 100 years.  I will be starting in the roaring  [ Read More ]